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The Optimal Academy

Our courses and webinars are curated by leading experts in the UX industry, tailored for professionals in Product, Design, Marketing, and Research teams. These resources will equip you with the skills needed to create better experiences that positively impact your business goals.

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Learn how to set up, deliver and analyse card sorts to ensure any information is created and structured with your users in mind.

This course covers everything you need to know from setting up, delivering, and analyzing a tree test with Optimal.

Qualitative Insights

Uncover valuable perspectives and insights to inform and elevate your product development, design decisions, and content and marketing strategies.

User Experience

Get inspired from global experts in UX research, design, product, and more.

Leadership + Strategy

First-click testing

Learn how to set up, deliver, and analyze click-tests, A/B, and preference tests to access the insights you need to build optimal customer experiences.