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The Optimal Academy

Master your Optimal Workshop skills or learn more about information architecture and all things user experience with our series of exclusive on-demand courses and webinars.

Learn how to set up, deliver and analyse card sorts to ensure any information is created and structured with your users in mind.

This course covers everything you need to know from setting up, delivering, and analyzing a tree test with Optimal.

Qualitative Insights

Uncover valuable perspectives and insights to inform and elevate your product development, design decisions, and content and marketing strategies.

Qualitative insights

User Experience

Get inspired from global experts in UX research, design, product, and more.

First-click testing

Learn how to set up, deliver, and analyze click-tests, A/B, and preference tests to access the insights you need to build optimal customer experiences.