Building and Evolving a Design System that Aligns UX Strategy with the Business

Sarah Cheng
Head of UX, Global eCommerce Brand Websites, Logitech
California, United States

Head of UX for Logitech's Global eCommerce Brand Websites. 10+ years of award-winning, digital marketing experience within Silicon Valley, Switzerland, and Los Angeles. Technical and practiced across multiple disciplines, while being able to efficiently communicate with leadership teams. Passionate in growing diverse and inclusive teams, impacting communities and organizations, and advocating for a user-focused culture.

UX Designer at Logitech. Empath and systems thinker who cares about creating more user-friendly and inclusive experiences. After graduating in computer science, she transitioned fully to UX. Here she found in design systems the perfect union of design and informatics. Passionate about understanding how users utilize our products, she is always looking for ways to improve processes, components, and experiences.

Talk Description:

It is well acknowledged that design systems are crucial in ensuring rapid brand scalability, consistency, and cohesiveness. Thinking in systems and strategically is now a required skill. In this case study on Logitech's design system, we want to present our journey, including the difficulties we encountered, but mostly by reviewing it from a strategic and business perspective. We will not delve into the basics of a design system, but rather explain how to get buy-in from the leadership by turning our design system into a business need. Our decisions have all been mostly based on the results and findings obtained from our qualitative and quantitative data. We believe that nowadays design should be data-driven, and first and foremost our design system.