How team work really can make the dream work

Lulu Pachuau
Director of Design, Hatch
Te-Whanganui-a-Tara, Wellington, Aotearoa New Zealand

Natalie Ferguson
Founder, Sixfold
Te-Whanganui-a-Tara, Wellington, Aotearoa New Zealand

Speakers bio:

Over the last two decades Lulu and Nat have delivered exceptional customer experiences for too many organisations to count. After Nat co-founded Hatch, she begged Lulu to join her on their audacious mission: To supercharge wealth building in NZ. Together, they created a design and product culture that inspired 180,000 Kiwi investors to join in just 4 years.

Talk description:

If we asked you to hand us a design to ruthlessly critique, would you do it? Designers are experts at pulling information and inspiration from everywhere, but our outputs are often created in isolation.

At Hatch, we turned the traditional design approach on its head and created a culture that embodied the behaviours we were asking of investors. By embracing vulnerability, mistakes and asking for help, we delivered outputs (and outcomes) that had an outsized impact on our customer’s lives. We call it radical collaboration - it’s often confronting, sometimes scary, but also the only way any of us ever want to work again. Join us to learn what it is, why you should get radical, and the simple ways to start now.