- Setting up your study
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Study set up
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Create sessions
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Create tasks and discussion points
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Create segments
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Create tags
- Collecting data
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Collaborate with your team and invite guest notetakers
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Importing transcripts
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Capture your observations
- Data preparation and analysis
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Reviewing and tagging your data
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Affinity mapping
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Theme builder
Qualitative Insights
Uncover valuable perspectives and insights to inform and elevate your product development, design decisions, and content and marketing strategies.
Qualitative Insights keeps all your crucial user interviews and usability testing metadata in one place. With powerful segmentation and tagging functionalities, it’s easy to slice and dice your data and uncover those juicy insights. In this course you'll learn how to set yourself and your team up to group your observations and get to the insights.