Ship cohesive experiences not org charts

Yutong Xue
Staff Product Designer, Meta
London, United Kingdom

Speaker bio:

Yutong Xue is a staff product designer at Meta. She has previously worked at Google and worked with various startups. She has worked on products like Google’s Pixel phone, Pixel watch, Meta’s Workplace and enterprise products, and most recently working on the Metaverse.

During her time at Meta and Google, Yutong has led multiple efforts to rethink overall product IAs, and solving other system level problems. She is passionate about coming up with shared frameworks and standards that can increase overall consistency and cohesion in user experience.

Talk description:

As UX practitioners, we all care about user experience. Yet when teams grow or when there are multiple teams or orgs working on the same product/product suite, it becomes increasingly hard to ensure cohesion across experiences. While individual teams may have the best intentions, without deliberate efforts to ensure cohesion on the cross-team level, teams will easily end up shipping org charts instead of holistic experiences.

So what can we do? Join Yutong Xue, staff product designer at Meta and ex-Googler, to hear learnings and techniques from her experience at Meta & Google. In this talk, your will hear about:

• Creating end-to-end user journeys to bridge teams
• Building user-centric IA instead of team-centric IA
• Establishing processes to identify gaps between experiences built by different teams.