Why data science and UX research should be best friends

Grishma Jena
Data Scientist, IBM
California, United States

Speaker Bio:

Grishma is a Data Scientist with the UX Research Operations team for IBM Software in San Francisco, USA. As the only Data Scientist in the org, she supports 100+ user researchers and designers and uses data to understand user struggles and opportunities to enhance user experiences. She earned her Masters in Computer Science at University of Pennsylvania. Her research interests are in Machine Learning and Natural Language Processing. She has spoken and facilitated workshops at multiple conferences including PyCon US (largest Python conference in the world). She has also taught Python at the San Francisco Public Library.

She enjoys introducing new technical concepts to people and help them use data and code to drive change. In her free time, she enjoys traveling, cooking, writing, and acting.

Talk Description:

Data Science is changing the world and UX research needs to leverage all the data to better understand business and user needs. This talk uses real-life examples to explain how Data Science can complement UX research and the kind of applications data scientists and UX researchers can collaboratively work on.