First-click testing
Learn how to set up, deliver, and analyze click-tests, A/B, and preference tests to access the insights you need to build optimal customer experiences.
In this series of courses you will learn how to set up, deliver, and analyze first-click tests, A/B, and preference tests to access the insights you need to build optimal digital experiences with your users in mind.
Setting up your first-click test
This course covers all you need to know about setting up a first-click test with Optimal.
Delivering your first-click test
This course covers delivering first-click tests like a pro to ensure you get high-quality responses to help reach your research goals.
Analyzing your click test results
Learn how to prepare your data for analysis and interpret the results of your click tests.